A pesquisa realizada com leitores do blog entre 10 de março e 10 de abril de 2013 para traçar o perfil dos leitores do “Meus Roteiros de Viagem” obteve aproximadamente 300 respostas.
Readers survey published on the blog from march 10th to april 11th 2013, which had almost 300 answers.
Veja a seguir os principais resultados:
Check out the main results:
Sex:
Female 66%
Male 34%
Age:
Up to 18 – 1%
19 to 25 – 3%
25 to 35 – 32%
35 to 45 – 20%
46 to 60 – 35%
Above 60 – 9%
Brazilian state of residence (Each item above represents one of 27 federal units of Brazil)
Marital state:
Single – 30%
Married – 59%
Divorced – 5%
Widower – 1%
Stable Union – 5%
Education:
Elementary School – 2%
High School – 10%
Graduated – 38%
Post-Graduated – 40%
Master’s Degree – 7%
Doctorate – 2%
Monthly Family Income:
Above R$ 13.560,00 – 31%
From R$ 6.780,00 to R$ 13.560,00 – 29%
From R$ 2.712,00 to R$ 6.780,00 – 31%
From R$ 1.350,00 to R$ 2.712,00 – 6%
Up to R$ 1.3560,00 – 3%
Which languages do you speak or understand besides portuguese?
None – 11%
English – 74%
Spanish – 60%
French – 18%
German – 4%
Italian – 12%
Japanese – 1%
Others – 1%
When you travel, you prefer to:
Buy a full package with a travel agency – 10%
Buy airline tickets and book hotels with a travel agency and plan the itinerary on your own – 15%
Buy airline tickets and book hotels on the internet and plan the itinerary on your own – 72%
Other – 4%
How often do you travel in Brazil?
I do not travel frequently in Brasil – 10%
Once a year – 32%
From 2 to 5 times a year – 50%
More than 5 times a year – 8%
How often do you travel abroad?
I do not travel frequently abroad – 19%
Once a year – 50%
From 2 to 5 times a year – 28%
More than 5 times a year – 3%
Where do you search for information while preparing your itineraries?
Travel blogs – 87%
Travel guides – 63%
Travel magazines – 40%
Travel section on newspapers – 18%
Tourism section on major websites – 25%
Google – 58%
Others – 5%
Do you trust companies that advertise on travel blogs?
Yes – 80%
No – 20%
Would you buy a product/service advertised on a travel blog?
Yes – 73%
No – 27%
Do you agree with the publication of sponsored posts and believe in its content?
Yes, I agree and I do believe in it’s content – 30%
Yes, I agree, but not always believe – 50%
Yes, I agree, but I don’t believe – 7%
I don’t agree – 6%
I don’t know what a sponsored post is – 7%
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